Final Advertisements

More Rough Ideas

Coffee Rough Ideas for Advertisements

Color Palettes

Color by COLOURlovers

Color by COLOURlovers

Color by COLOURlovers

Design Pictures

I was thinking about doing a light brown to black palette, a yellows with brown palette, and a green, white, brown, and black palette because so many people associate coffee immediately with Starbucks.

Go Joe!

The product that I have chosen to advertise is coffee.  Coffee is a wonderful drink with lots of benefits that people are not aware of.  Many people that because coffee is caffeinated, it might not be good for you.  But coffee has more antioxidants than any other drink and most other foods.  I have a very close connection to Joe.  My parents introduced me to him when I was young, but we never really got to hang out until my high school years.  I never really had a dependency on coffee, using it more recreationally, if you will, than as a means to stay up late and get work done.  I don’t discriminate either.  I don’t hate Starbucks for being a large franchise, but I also love me some small locally owned coffee shops.  Coffee also has a very large following around the world.  It is farmed in many third world countries, and most coffee shops make it a point to only buy coffee from middle men that treat the coffee farmers well.  Coffee is also very complex, and there are many coffee connoisseurs, as there are for scotch, or wine.   I can’t consider myself a connoisseur because I can’t really pinpoint distinct notes that a coffee has unless it is very obvious. Coffee also has a way of bringing people together.  Getting coffee can be a great casual date, or a way for old friends to catch up.  I drink coffee with my parents and we chat about what the recent days have yielded.  I was thinking about doing some campaign slogan like “Got Milk,” but that is for milk and “Got Coffee” isn’t really that catchy and way too obviously stolen from “Got Milk.”  So I’ve decided that the tagline is going to be “Go Joe.”  It’s short, it rhymes, and hopefully everybody knows that Joe is coffee.  If they don’t, obviously any advertisements will be accompanied by pictures or video, so a little deductive reasoning would do the trick.

Palette!

This is my palette, it is incomplete.  I didn't have time to get paint......

Color Palettes

This is my monochromatic color thingy.

This was my attempt at achieving the transparent affect.

This is the principle of the hot and cold colors (the last one on the page).

Beatles Texture Composition

     This is a collage I did of the Beatles.  I was thinking about how the Beatles affected the world for inspiration, and I concluded that the Beatles changed the world in many different ways.  This collage is void of color because I felt that when doing a Beatles collage, you could either do a greyscale collage or a super colorful collage (mainly because of the influence of psychedelic drugs on the Beatles' actions and music).  I tried adding color to my primarily black and white collage, but it didn't really work, or at least I couldn't manage to make it work.
     The main texture (the large black lines) is actually words...it says "THE BEATLES HELP".  I did this because when I was trying to decide how to texture the piece, this is what happened (bear with this).  My brain thought "texture...hmmmm....texture....ummm...what to do......(lightbulb)...TEXTure!!!"  So this is my attempt to create texture with text.

Silhouette Composition

This is a silhouette of The Beatles Help! album.  I enlarged the Beatles logo at the top because I wanted it to be part of the silhouette instead of just text.

Mark Bradford Research

I think it's really cool how Mark Bradford gets the materials for his collage projects from scavenging the streets and collecting things that he finds.  His works resemble real-life situations, such as street or building layouts or crowds of people.  This one that I found above definitely seems like a street layout.

Where To Go To Erase - New York State Department of Transportation

Click on the picture above to see the actual finished product.  For some reason, the blog reduces the coloring.  I thought, in light of the album name (Where To Go To Erase), I'd put something in the water reflection that wasn't in the real world.  I also added some red overlays to make the entire thing more vibrant.  I kept the original text because I thought it really worked with the post-rock vibe I was getting from the album and artist names.

Preliminary Album Artwork

I cropped the picture and added lens flare.  I want to do more, because I feel like lens flare is a cheap trick.  The band name and title are at the bottom, in all caps and all combined.

Value Relationships

Low Key: Artwork - The Used

Achromatic: The Opposite Side of the Sea - Oren Lavie

High-Key: Strawberry Avalanche - Owl City

Chromatic: On Letting Go - Circa Survive


Honorable Mentions:

It's All Happening - iwrestledabearonce

Head First in the River - Envy on the Coast

Line and Shape

Deconstruction

Still learning the ins and outs of Adobe PS, and I've never been much of a visual artist, but I think this really shows the space with the break in the middle plus all the surrounding shapes.  I added green to add  a bit of dominance to the composition.

Front and Side Sketches

Side Sketch.

Front Sketch

Lines, Shapes, and Principles of Organization

Analog Exquisite Corpse

Matthew Ritchie - Mark and Gesture

Matthew Ritchie's piece, aptly named "No Sign of the World", is chaotic, colorful, and very intricate.  This piece was made using oil and markers, both of which seem good for a mark and gesture piece.  The part that caught my eye first was the purple towards the top of the piece.  These seemingly random gestures add a color to the piece that can also be seen (more subtly) at the bottom of the piece in a puddle-ish form.  More examples of mark and gesture in the piece is the shadowy marks that seem to be in the background of the piece.  These give the 2D piece an almost 3D look because they almost lift everything else in the piece to the foreground.  This piece is not all mark and gesture, because if you look closely, you can see eyeballs on the circular figures throughout the piece.  But the chaos of the piece is distinct mark and gesture.

Mark and Gesture